Two Important Principles

Two big things to get into your head:

1) Audio is more important than Video – high quality visuals with bad sound will be far worse than poor quality visuals with great sound.  Good sound covers way more mistakes than good video – and you will make mistakes!  This means that when it comes to gear, you need to readjust your priorities – don’t go for an amazing visual camera if you won’t be able to get good sound, and good sound will almost always require an external microphone.

2) Good gear does not equal good videos – it will help, but it won’t guarantee it.  When someone has appreciated a video I’ve edited, they will always ask what I used to edit it – the thinking behind it is almost always “If I had that editing equipment, I could edit a good video.”  But this just isn’t the case.  If you want to edit a good video, learn how to be a good editor, and then slowly build the equipment you need to do that when you do.

>> So, what I’m hoping to do in the next couple of posts is give some tips on gear that you might think about getting if you want to shoot and edit video.  The tips will be based on the above two principles.  I’ll outline a number of set-ups for videoing, which will jump up both in price and quality.  If you’re starting out at video, why not start with one of the simpler options, and then when you get better at video you can upgrade, knowing what you want.  If you’ve already been making a bit of video, hopefully these set-ups will give you some ideas about gear that will help improve your quality, and how much it will cost you to do it.  Also, you might like to try hiring something in order to give it a try before you buy it, and see what kind of results you get.